GET CAUGHT IN THE MOMENT
Get caught in the moment is a photography run event hosted by Canon.
Users can enter the competition regardless of how well they can take photos.
This events makes the users use the 5 principles of photography to
take their photos around 3 areas in Singapore:
City Hall, Esplanade and Marina Bay
TARGET AUDIENCE
- People aged 16 - 27 yo
- People who enjoy photography
- Beginner or Casual Photographers
USER JOURNEY
SYMBOLS
During the event, photographers will be able to spot these symbols all over Canon's Instagram
as well as the 3 areas mentioned (City Hall, Esplanade & Marina Bay)
These symbols will act as a guide for photographers as they will tell them which
photography principle they must adopt in the areas.
BANNERS
Banners like these will be put up around the 3 areas to showcase
which basic angle they should focus on
SOCIAL MEDIA
POSTERS
